Qatar Airways flies in Sheldon Edwards of HD Cutz, a favourite among celebrities to cut their hair in the paddocks of Doha Formula One. His visitors at F1 paddock stall in Doha ahead of the race included Nowak Djokovic, Rio Ferdinand and several others who sat in the brown leather chair and got their hair styled for viral looks.

Sheldon Edwards started from humble beginnings in Clarendon, Jamaica, and expanded to renting barber chair spots all over UK, with the flagship shop at Battersea, 103a Lavender Hill, London SW11 5QL. Sheldon is a third-generation British-Jamaican barber who first hated cutting hair, but his grandfather forced to adopt the family profession. Sheldon boasts his social media followers exceeding 1.2 million on Instagram for being the barber of choice of scores of celebrities, including Nowak Djokovic, Usain Bolt, Paul Pogba, Popcaan, Riyad Mahrez, Karim Benzema, Rio Ferdinand, Wizkid, Burna Boy, Lil Baby. His Lavender Hill shop is full of signed memorabilia from friends including Raheem Sterling, Jadon Sancho and Antonio Rüdiger.

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