Have you come across, Temu – a Chinese-owned e-commerce company PDD Holdings, got six 30-second commercials in America’s biggest sporting event – this year’s Super Bowl, a blockbuster half

-time performance and several camera cutaways of Taylor Swift in the crowd watched by 123 million Americans. Time spend £33 million during this years’s Super Bowl event alone. How Temu is shaking up the world of online shopping, according to one analyst  “Temu is Amazon on Steroids” with the tagline “shop like a billionaire”,  exploded in popularity, shopping to around 50 countries worldwide.

Temu as its popularity is soaring it is being criticised by politicians in the UK and US – a US government investigation finding an “extremely high risk” that products sold on Temp could have been made with forced labour.  Temu however says it “strictly prohibits” the use of forced, penal or child labour by all its merchants, so also like like Nike, Zara, M&S, Primark,  H&M.

Temu sells everything from clothes to electronics and furniture first launched in the US in 2022 and later in the UK and the rest of the world. Their global app download charts with just 152 million Americans every month. They have spend a lot of money on micro-marketing, persuading influencers to push products and to suggest buying things on the platform via social channels.