Ben Mezrich, New York Times bestselling author, reveals the most volatile, complex, and bizarre corporate takeover in historyL Elon Musk’s acquisition and subsequent occupation of Twitter.

In October 2022,  Elon Musk marched through Twitter’s front door carrying a kitchen sink, tweeting a message to his millions of followers: “ Let that sink in”. His takeover came with the promise of. Fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and blue-tick celebrities and a vicious Shakespearean battle for control.

Mezrich provides a novelistic recap of Musk’s tumultuous  reign as Twitter CEO up to February 2023, before its name change. Mezrich takes almost with palpable glee in the chaos that followed Musk’s purchase of the company in October 2022, detailing his firing of half of Twitter’s workforce, advertisers’ exodus a s hate speech surged on the platform, and the bungled blue check system revamp. Musk quickly withered from a brash visionary to a petty tyrant, as Musk, nonplussed that President Biden’s Super Bowl tweet scored more impressions than his ow, allegedly ordered Twitter engineers to boost his tweets’ visibility by a thousandfold.  Mezrich cleverly cops to altering timeline and inviting composite characters and and renders Musk’ stream of consciousness in thunderous Technicolor eventhough the tycoon declined to talk to him but Mezrich sourced few pseudonymous Twitter insiders. Elon Musk’s four-hundred foot tall glittery stainless steel Starship was utterly spectacular, the most beautiful sight Elon had ever seen, the most beautiful thing anyone had ever seen and the hole fucking room shook and shook and shook”

, he reports from inside Musk’s head during a SpaceZ rocket launch.

Mezrich had unique access to Twitter employees and Musk’s confidants, this is the astonishing story from all sides, revealing a wealth of new details. the darkly comic, self-inflicted d, and something s frightening  events  that led Elon into an emotional downward spiral.

The whole world was watching, Breaking Twitter provides ringside seats to one of the most dramatic and compelling business stories of our time. Elon Musk didn’t break Twitter, Twitter broke Elon Musk.

Breaking Twitter: Elon Musk and the Most Controversial Corporate Takeover in History by Ben Mezrich, Pan Macmillan £22/ Grand Central $30, 352 pages.