Ben Mezrich, New York Times bestselling author, reveals the most volatile, complex, and bizarre corporate takeover in historyL Elon Musk’s acquisition and subsequent occupation of Twitter. In October 2022,  Elon Musk marched through Twitter’s front door carrying a kitchen sink, tweeting a message to his millions of followers: “ Let that sink in”. His takeover came with the promise of. Fundamental changes, but nothing could prepare the company for the chaos to come – brutal, sometimes arbitrary mass firings, an exodus of advertisers and blue-tick celebrities and a vicious Shakespearean battle for control. Mezrich provides a novelistic recap of Musk’s … Continue reading Elon Musk didn’t break Twitter, Twitter broke Elon Musk