French heritage to become a cross-generational world appeal, as few bags have caught the appeal of grandmothers, mothers and daughters alike, the Longchamp Le Pliage bag, launched in 1993 inspired by Japanese origami and named after the French word for “folding”, the tote made from recycled nylon canvas, with beautiful leather handles, snap-button flap costing around £125. The Longchamp Le Pliage has been adopted as the school bag favourite choice by Generation Z.

You don’t have to be Princes of Wales or Kendall Jenner or Angela Merkel to own and use one. Jean Cassegrain’s family privately owns the brand founded by his grandfather in 1948, which has become the most popular luxury handbag style in the world, with world-class European craftsmanship credentials and has made Cassegrain family billionaires. Netflix smash show Emily In Paris featured the brand, which is trying to be cool.

Longchap has airport travel  retail outlets, and over 400 boutiques worldwide, employing about 4,245 with five French workshops that handle the leather goods work for its accessories.