Martin Lindstrom’s three-year, seven-million-dollar neuromarketing study in Buyology, with cutting edge experiment that peered inside the brains of over 2,000 volunteers from all around the world as they encountered various adverts, logos, commercials, brands and products.  Lindstrom’s mission to find out why consumers were drawn to a particular brand of clothing, a certain make of car, or a particular type of shaving cream, shampoo or chocolate bar.  He believed that if he could uncover the answer, it would not only help sculpt the future of advertising, but also revolutionise the way all of us think and behave as consumers.  It seems marketers … Continue reading Unconscious desire, and irrational dreams