Why do we make critical decisions we do? Psychologist Daniel Kahneman, the godfather of behavioural science, whose work on prospect  theory won him a Nobel Prize in Economics in 2002, an award he acknowledges he would have shared with collaborator Amos Tversky, had Tversky lived.  Prospect theory means that investors value gains and losses differently, placing more weight on perceived gains than perceived losses. His research come to a conclusion that women make better investors than men because they hold on to their investment  where as men panic and sell when the market dips, thereby missing out on upswings. Kahneman … Continue reading Do you make critical decisions after intuitive and rational thinking?