Tag: memory

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Smells evoke strong memories

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The smells evoke such strong memories? How much body odours control who you fall in love with. How sensitive is the human sense of smell? Ability to arouse hunger, thirst, attraction and disgust The modern man collectively underestimate the power and importance of our sense of smell -and its role in enriching our lives in ways we rarely think  about. Stockholm University, psychology professor, John Olofsson, has been engaged in olfactory research for 20 years, and his work has inspired a mission to lead a “smell revolution” and elevate the status of his favourite sense in an age overwhelmingly dominated by … Continue reading Smells evoke strong memories

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Attention, intention, imagination and emotion play in the storing of memories

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We talk about memory as a record of the past: but we aren’t supposed to remember everything. In fact, we’re designed to forget. We talk about memory as a record of the past, over the course of twenty-five years, eminent neuroscientist, Charan Ranganath, director of the Memory amen Plasticity Program at the University of California, Davis, studied the seemingly selective and unreliable nature of human memory to find that our brains haven’t evolved to keep a comprehensive record of events, but to extract the information needed to guide our futures. Why We Remember, unveils the principles behind what and why … Continue reading Attention, intention, imagination and emotion play in the storing of memories