Don’t give the customer what they want, give them what they don’t know they want yet
Gene Pressman’s memoir of his time working for the legendary New York Department store Barneys founded by his grandfather, comes when the authors helps open its vast new outpost on Madison Avenue in 1993. The luxury store, complete with mosaic floors, custom-made furniture, saltwater fish tanks, a restaurant and floors of beauty, jewellery and clothes. Pressman writes “ The store is amazing. It’s hard to be humble knowing stores just didn’t look like this – not anymore”. Barney’s had, he says, “gone back to the past to the grand department stores just didn’t look like this – not anymore. Barney’s had … Continue reading Don’t give the customer what they want, give them what they don’t know they want yet
