How Qantas was brought to the ground?
Before Covid, both Qantas and its CEO Alan Joyce were flying high, the darlings of customers, staff and investors. Amid Covid, only money mattered- in particular, the company’s share price and extraordinary executive bonuses. Illegally redundant workers, unethical flight credits, abysmal customer service, antique aircraft: these became Qantas’ new brand. This is cautionary inside story from Australia of how its national flag carrier Qantas went from cherished corporate icon to ‘national pariah”, how an attempt to turn a crisis into an opportunity backfired spectacularly. How did an increasingly autocratic, Joyce constantly get his own way, with the Qantas board and with … Continue reading How Qantas was brought to the ground?
