Accidental billionaire
Yvon Chouinard, founder of Patagonia, one of the most extraordinary brands in the corporate world, the rare company that is driven by environmental activism instead of cutthroat capitalism. Patagonia founded in 1973, a US clothing company trailing associations of rugged outdoor pursuits, posting sales of more than $1billion a year. Chouinard distrustful of capitalism, even as he engaged in it, investment bankers co-opted the garments into their uniforms, sometime wearing under their suit jackets or blazers. The company has distinguished itself as a singular beacon for socially responsible business, the rare company that can legitimately claim to be doing its … Continue reading Accidental billionaire
